Good vibes save lives

2 women die every year in the UK from cervical cancer. If you’re regularly screened, you’re 80% less at risk of it developing. With 2 million appointments missed annually, what if we could make women actually want their smear test?

Winner of D&AD Future impact award 2022

VIDEO HERE: https://www.dandad.org/awards/professional/2022/235988/good-vibes/